We designed a structured, end-to-end experience that guides users through every stage of their journey, from device discovery to reward tracking. By breaking complex actions into logical steps and reinforcing them with clear feedback, we ensured users always understood what was happening, why it mattered, and what value they were gaining. The solution balanced technical functionality with an approachable, modern interface suitable for both mobile and web environments.

Our design process was intentionally structured to ensure clarity, scalability, and usability across the entire platform. Each phase contributed to building a product that was not only functional but strategically aligned with user behavior and business goals.

UX research focused on understanding how users perceive electricity consumption and what motivates them to change their behavior. Insights showed that users respond better to visual progress indicators than raw data and feel more confident when complex setups are broken into guided steps. These findings directly shaped the dashboard structure, step-by-step device connection flow, and the prominent display of saved energy. They earned tokens, ensuring the experience felt both informative and rewarding.

A cohesive style guide was developed to maintain consistency across the platform. This included typography, color systems, spacing rules, and reusable UI components for dashboards, device cards, connection states, and token indicators. The component-based approach ensured scalability, faster iterations, and visual consistency across both mobile and web interfaces.

The final solution delivered a clear, scalable digital product that successfully simplified smart energy management. Users could connect and manage devices with confidence, clearly track their electricity savings, and understand the value of their actions through an intuitive token system. The design positioned De-plug as a user-centric, future-ready energy platform.